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E-COMMERCE ISN’T A ‘SET IT AND FORGET IT’ GAME

E-Commerce Isn’t a ‘Set it and Forget it’ Game – by Bridget McCrea

Denise Keating, president of DATAgility, shares her thoughts on SEO and the value of product data content for driving new business to electrical distributors’ websites in a recent article on tED online.  In this article, learn what strategies to implement for a google friendly site.  Building the website is just the first step.  Providing robust quality content is what is going to drive traffic to the site.

 “Remember that a digital strategy isn’t about the application of available technologies or about applying new marketing methods; it’s about transforming your business to deliver value more to your customers and creating a competitive advantage,” Keating concludes. “This will require blending business strategy and objectives, customer desires, and leveraging the right technologies with new approaches and techniques.”

If you have made the investment in the website, but still need help with the data, contact DATAgility today! 

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