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IDEA Acquires DATAgility

IDEA Acquires DATAgility, Expanding IDEA’s Data Management Services Capabilities

Dekalb, IL — Industry Data Exchange Association, Inc. (IDEA) is acquiring the award-winning data management services provider, DATAgility. This strategic acquisition is expected to be finalized late June.

DATAgility has worked with hundreds of manufacturers and distributors to provide high quality data management services that have helped companies achieve significant sales growth, strengthen brand loyalty, and accelerate ROI for PIM, ERP, and e-commerce systems.

Co-owners of IDEA, NAED (National Association of Electrical Distributors) and NEMA (National Electrical Manufacturer Association) fully support the acquisition and have worked with DATAgility on several industry initiatives throughout the years including NAED X-Check program and IDEA Connector’s Harmonized Data Model (HDM).

DATAgility has contributed to the development of industry data standards (including electrical and automotive) for decades and brings a wealth of experience and expertise to the IDEA organization.

“Distributors need to continue to grow their digital initiatives to keep up with increased customer demand for more product information. By IDEA and DATAgility joining forces, the industry will have a complete resource for product data,” said Tom Naber, President of NAED.

“As for the DATAgility team, we are excited to officially join IDEA. We have always been dedicated to the companies we serve in electrical industry and are passionate about helping IDEA succeed in their mission to facilitate the exchange of high-quality data among manufacturers and distributors to drive desired business results,” said Denise Keating, CEO of DATAgility.

“Acquiring DATAgility—which is known for its first-rate service and talented team—helps position IDEA to accelerate global syndication and adds expertise to support our mission and our customers,” said David Oldfather, President and CEO of IDEA.

DATAgility’s team has received numerous product data and standards honors, including the Associate Service Award by NAED, the Outstanding Technology Vendor of the Year by Aftermarket Auto Parts Alliance, the Rising Star ‘30 under 30’ award by tED Magazine, and the Visionary Award by the Auto Care Association.

With this acquisition, IDEA will continue to support NAED’s X-Check program and provide advanced data management services, including on-boarding, data sourcing, normalization, enrichment, and PIM consultative services.

After the acquisition is finalized, IDEA will provide additional information on how the DATAgility leadership team—Denise Keating, Angela Baraks, Tammy Mortell, and Brett Anderson—will be structured within IDEA.

Ed Heon (CDO) will remain as a consultant to offer guidance and assistance with the HDM initiative.  Xanthi Heidenfeld (Customer Success Specialist) will continue to support important customer programs including X-Check.

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the technology service provider and eBusiness standards body endorsed by the electrical industry. IDEA helps hundreds of manufacturers and distributors efficiently exchange transactional and eCommerce digital content and automate Electronic Data Interchange (EDI) documents. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). It’s applications, IDEA Connector and IDEA Exchange, also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (idea4industry.com).

Media Contacts

Dena Barrett
IDEA Marketing & Digital Operations Director

Sonia Coleman
IDEA Marketing

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