Electrical tools

IDEA Compliance Assistance

IDW Critical Content Fulfillment Service

In the Electrical Industry, the IDW is the Industry Data Warehouse that distributors subscribe to in order to get both transactional and website ready data. They use that data in a variety of systems to transact business with both the manufacturers and their end-user customers.

In 2015, IDEA’s Data Certification Program was created to measure the item-level completeness and quality of data available within the IDW. The program focuses on 43 critical data fields that contain the transactional and descriptive product information.

If you are manufacturer who is part of the IDW and have not reached compliance, we can help!

Value of our service:

  • Higher Quality Product Data Leads to Increased sales
  • Increase Brand Visibility/Preference
  • Improve Operating Efficiencies
  • Strengthen Relationships and Partnership Success

What you get:

Our help desk team will work with your team to gather, normalize, validate, and prepare the data in the files formats required by the IDW so your company can be in compliance with the mandate.

43 Critical Fields include:

  • Physical and Performance Attributes
  • Product Descriptions
  • Item master data
  • Packaging data
  • Pricing data
  • Images
  • Spec sheets
  • MSDS Sheets



Our team has over 100 years of experience in the electrical industry.  We are the only data management partner endorsed by IDEA to offer this unique service to their members. If you have not reached compliance, we are available to help you get there fast!


Designed & Developed By

MorningStar Media Group