The NAED National meeting is taking place this week (May 11- May 13) in Washington, DC. The Manufacturer’s Council has gathered up industry experts from the channel to discuss growing sales and ROI through IDW participation. Denise Keating of DATAgility will moderate the panel, which includes John Eggleton of Kirby Risk, Andrew Quinn of ILSCO, George Vorwick of United Electric Supply, and Paul Molitor of IDEA. The event is open to all attendees and will facilitate a discussion on the huge benefits that are provided by IDW/IDEA. The discussion will focus on the reasons for involvement today by both distributors and manufacturers for utilizing the IDW as a single place for quality product information. The industry leaders who are on the panel will focus on the value proposition that content plays to keep competition from chipping away at profits and how quality content can facilitate growth. If you are attending the event, make sure you put this panel discussion on your calendar. It will be immediately following the awards breakfast at 9:15 AM on Friday, May 13th.
ted online article about panel discussion