Product attributes are the characteristics or features about a product that make it unique or distinct from other products. Common product attributes are size, color, or material. Attributes help buyers select the correct product among a group of similar products based on whether the product meets their criteria or specifications. When attributes are easy to locate and view on your website, the buyer can make a purchase decision more easily.
Attributes are organized in an attribute schema which is a listing of attribute labels that pertain to a specific product category.
Product Attribute Enrichment is a part of our Data Enrichment Services and includes:
- Data Sourcing product attributes from approved manufacturer sites and supporting material
- Organizing and collecting attributes based on requirements defined by your attribute schema
- Normalizing data values and UOM (Units of Measure) to provide consistency throughout data set
- Delivering fully attributed data set in the format needed to easily upload to ERP, PIM, or e-commerce platforms
Benefits to Product Attribute Enrichment –
- Normalized attribute labels and values allow filterable navigation to work properly on your website
- Organized product attributes allow visitors to conduct product comparisons effectively
- Enriched product attributes give buyers confidence to select right product for their needs
- Buyer confidence leads to increased conversion rates and lower bounce rates
Our team at DATAgility can deliver the high-quality product content your customers are searching for on your ecommerce site.