October 2011
EDUCATION SESSIONS FROM SEMA BUSINESS TECHNOLOGY COMMITTEE
Ed Heon was featured on a panel during the SEMA that highlighting the theme “The Dirty Little Secret About Selling More Parts” geared towards a discussion with manufacturers and resellers on the current availability of product data, the value product information has today and in the future to brands and resellers, and techniques to compile product information into a manageable, market-ready data source.